10 Things You Should Expect From Your IT Copywriter 🚀
Anyone who’s ever tried marketing IT products or services knows it’s a specialist field. 🎯 Your customers in the IT industry have unique and specific requirements—which means you do too. To craft compelling copy around your offering, you need a writer with a solid understanding of the IT world—someone who proudly calls themselves an IT Copywriter.
But how do you know when you’ve found the right one? And more importantly—what should you expect from them?
Here are 10 essential qualities that separate a generic copywriter from a true IT specialist.
1. IT Background 🖥️
A great IT copywriter doesn’t just write about technology—they understand it.
🔹 Why it matters: If your writer has hands-on experience in IT (whether in development, cybersecurity, cloud computing, or networking), they’ll grasp your product’s value without needing a 3-hour briefing.
🔹 Red flag: If they glaze over when you mention APIs, SaaS, or DevOps, they’re not the right fit.
2. Technical Writing Experience 📝
Not all technical writers are great copywriters—but the best IT copywriters bridge the gap between complex tech and easy-to-digest content.
🔹 What to look for:
Experience writing whitepapers, case studies, or documentation
Ability to simplify jargon without dumbing it down
Knowledge of SEO best practices (if writing for the web)
🔹 Pro tip: Ask for writing samples—do they explain tech clearly while keeping it engaging?
3. Further Education 🎓
IT is complex, and a copywriter who knows how to learn quickly is invaluable.
🔹 Ideal qualifications:
Degrees in Computer Science, Marketing, or Communications
Certifications in copywriting, SEO, or technical writing
🔹 Watch out for: Overly technical writers who can’t speak to non-experts.
4. Management Experience 👔
Great IT copywriters think like decision-makers—because they’ve been there.
🔹 Why? They understand:
CIOs, CTOs, and IT managers’ pain points
Budget constraints & business goals
How to position your product as a must-have
🔹 Key question: Have they worked in (or with) IT leadership roles before?
5. Marketing Experience 📢
Copywriting ≠ marketing. But the best IT copywriters blend both.
🔹 Look for:
Experience in B2B tech marketing
Knowledge of lead generation & conversion strategies
Ability to write for different stages of the sales funnel
🔹 Bonus: If they’ve worked in ad agencies or tech startups, they’ll bring extra strategic insight.
6. Testimonials & Case Studies 🌟
Anyone can claim to be an IT copywriter—but proof matters.
🔹 What to check:
Client testimonials (Do they mention technical understanding?)
Case studies (Have they driven measurable results?)
🔹 Red flag: Vague praise like "Great writer!" without specifics.
7. IT Writing Samples 📂
Always review their work. Look for:
🔹 Clarity: Can they explain complex topics simply?
🔹 Engagement: Does the copy hook you in?
🔹 SEO-friendliness (if applicable): Is it optimized without keyword stuffing?
🔹 Critical question: "Did you write this from scratch, or was it heavily edited?"
8. Focus on Benefits (Not Just Features) 💡
Your customers don’t care about your product’s specs—they care about how it solves their problems.
🔹 A great IT copywriter:
Translates features → benefits
Uses pain-driven messaging (e.g., "Tired of slow deployments?")
Speaks to real-world IT challenges
🔹 Test them: Ask, "How would you position our cybersecurity solution?"
9. Adds Strategic Value 🎯
Top-tier IT copywriters don’t just write—they contribute ideas.
🔹 Expect them to:
Suggest better messaging angles
Recommend content formats (e.g., whitepapers vs. blogs)
Offer competitive insights
🔹 Warning: If they just nod and take notes, they’re not adding enough value.
10. Professional Copywriter Basics ✅
Beyond IT expertise, they should deliver polished, deadline-driven work.
🔹 Must-haves:
Clear contracts & timelines
SEO knowledge (if needed)
Strong editing & proofreading skills
🔹 Final check: Do they ask smart questions about your audience and goals?
Conclusion: Finding the Right IT Copywriter 🏆
Gone are the days when copywriters were just "wordsmiths for hire." Today, the best IT copywriters are strategic partners who:
✔ Get your technology
✔ Speak to your audience
✔ Drive conversions
Take the time to vet them properly—because the right writer can 10X your marketing impact.
🚀 Need an IT copywriter who checks all these boxes? Let’s talk!