🔟 Things to Expect from Your SEO Copywriter
Summary
For business owners, webmasters, or marketing managers, the rapid evolution of the internet can be both thrilling and overwhelming. The constant flood of new information, ever-changing digital trends, and evolving rules can be hard to keep up with. This is exactly why hiring a professional SEO copywriter is more crucial than ever.
🌍 The New Digital Landscape
The internet offers unprecedented business opportunities. However, it's also a space overflowing with misinformation and unpredictable trends. Search engine algorithms are frequently updated, consumer behaviors shift rapidly, and competition becomes fiercer every day. Navigating this environment without a guide can be daunting.
Enter: the SEO copywriter — your secret weapon for cutting through the digital noise and building a strong online presence.
But how do you know you're hiring the right one? Let’s break it down.
1️⃣ Deep Understanding of SEO Fundamentals 🧠
First and foremost, your copywriter must understand the building blocks of search engine optimization.
They should know that strong search rankings come from two main ingredients:
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Relevance: How closely your content aligns with users' search terms (keywords).
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Authority: How credible your site appears, often influenced by backlinks from other reputable websites.
A good SEO copywriter doesn’t just sprinkle keywords; they strategically structure your content to signal both relevance and authority to search engines.
Tip: Ask them about keyword strategy and backlink building — their answers will say a lot.
2️⃣ Proven Experience in Real Projects 📊
Experience matters — not just writing experience, but SEO success stories. Don’t be afraid to ask for samples of websites they’ve worked on and results they’ve achieved.
Some copywriters only handle content, while others may also assist with technical SEO or link-building strategies. If you find someone who does both — and does them well — consider that a golden find!
Look for: Case studies, client testimonials, or even screenshots of rankings and traffic improvements.
3️⃣ Smart Keyword Targeting Strategy 🎯
More isn’t always better when it comes to keywords.
An effective SEO copywriter knows how to focus. Stuffing every page with a laundry list of keywords reduces clarity, dilutes message, and ultimately hurts ranking.
Most professionals recommend targeting no more than 2–3 primary keywords per page, allowing for natural usage and strong focus.
🎓 Ask: “How many keywords would you recommend targeting per page?”
4️⃣ Clear Agreement on Keyword Research Responsibilities 🤝
Who provides the keywords? You? Them? A marketing strategist?
This needs to be clearly agreed upon in advance. While many SEO copywriters offer keyword research services, it might be more cost-effective for your in-house team to handle it — especially if they already understand your audience well.
Don’t assume — get it in writing. Misunderstandings here can lead to poor targeting and wasted resources.
5️⃣ Guidance on Keyword Phrases vs. Broad Terms 🪜
Ranking for a generic term like “technology” is almost impossible unless you're a multi-million-dollar brand. Smart copywriters help you target long-tail keywords that reflect actual user intent and offer better conversion potential.
For example:
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❌ “IT”
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✅ “IT infrastructure consulting New York”
Less competition = better odds = more relevant traffic.
🚀 Expect your SEO copywriter to guide you toward specific, conversion-friendly phrases.
6️⃣ Defined Word Count Expectations 📄
SEO isn’t just about what you say, but how much you say.
A good copywriter will tailor the word count to each page’s purpose, industry standards, and reader behavior. Some landing pages might thrive with just 200 words, while others (like blog posts) may require 1,500+ words to rank effectively and engage readers.
✅ Ask: “How many words do you plan to write for each page, and why?”
7️⃣ Keyword Density Awareness 💡
Keyword density — how often a keyword appears in your content — still plays a role in optimization, albeit a smaller one than in the past.
A good rule of thumb:
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Primary keyword: ~2–5% of total word count
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Secondary keyword: ~1–3%
But don’t overdo it. Excessive repetition = spammy content = lower rankings.
Expect your SEO copywriter to aim for natural usage of keywords while maintaining readability and flow.
📏 Ask if they track and adjust density for different keyword priorities.
8️⃣ Strategic Keyword Placement 🎯
Where your keywords go matters just as much as how often they appear.
Your copywriter should know to place keywords in:
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Page titles
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Headings (H1, H2, H3…)
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First 100 words of content
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Anchor text (links)
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Image alt text
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Meta descriptions
Well-placed keywords boost visibility and signal relevance to search engines.
✍️ Tip: Request a breakdown of how they plan to integrate keywords naturally into your content.
9️⃣ Insight on Site Structure and Internal Linking 🧱
Effective SEO copywriting doesn’t exist in isolation. It’s part of a larger content architecture.
A professional SEO copywriter understands the importance of:
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Creating a logical page hierarchy (Home > Category > Subcategory > Product)
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Linking related pages together using text links (not just image buttons)
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Ensuring all pages are reachable by search engine crawlers
This boosts your site's indexability and ensures deeper content gets discovered.
🧭 Ask if they can offer suggestions on navigation and internal linking strategy.
🔟 Realistic Expectations — No Overnight Success Promises 🚫
Beware of promises like “#1 on Google in 24 hours.” 🚨
Even the best SEO copywriter can’t guarantee rankings — SEO is a long game. Content must be indexed, backlinks must accumulate, and trust must be built.
Instead, expect them to:
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Optimize your site for long-term relevance
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Create high-quality articles to build authority
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Guide you through submitting content to syndication sites or blogs for backlinks
🧠 Smart SEO = visibility + value + consistency over time.
✅ Bonus: Submission Support and Tools
Some SEO copywriters go the extra mile by submitting your articles to content directories or building lists of submission sites for backlinks. This can be incredibly valuable for increasing your domain authority.
Ask them:
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Do they include article submission services?
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Can they provide a list of submission sites or platforms?
If yes — that's a big bonus! 📈
🧩 Conclusion: Hire with Confidence
A talented SEO copywriter can transform your digital marketing strategy. They help your brand rise above the noise, connect with your audience, and drive long-term organic growth.
Just remember:
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Ask the right questions
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Set clear expectations
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Focus on value, not just rankings
By knowing what to look for, you're already halfway to finding the perfect partner for your content journey. 🏆